Face wash is often the first product a dermatologist writes and the last one a patient stops buying. Even after the acne clears, people keep using the cleanser the doctor gave them. That repeat purchase is what makes a face wash franchise useful inside a derma range.
The companies listed above offer derma cosmetic face washes under their own brands. Below is what to stock, what the label can and cannot say, and how the doctor channel differs from counter sales.
What a derma face wash range should cover
Doctors choose a cleanser by skin type, so your range should match the patients they see:
- Acne-prone and oily skin: salicylic acid, glycolic acid, niacinamide or tea tree based washes, often gel or foaming.
- Dry and sensitive skin: mild, soap-free creamy cleansers, sometimes with ceramides or glycerin, for patients on retinoids or with eczema.
- Pigmentation and dull skin: cleansers with mild exfoliants or brightening ingredients, written alongside depigmentation creams.
- Daily use and kids: gentle, low-fragrance washes for regular use.
Three or four face washes covering these needs, plus the creams, sunscreens and moisturisers that go with them, make a complete derma visit for your MR.
Cosmetics Rules 2020 and what you can claim
A face wash is a cosmetic, not a drug. It is made in a plant licensed under the Cosmetics Rules 2020 (manufacturing licence on Form COS-8), and the label must list ingredients, the manufacturer's details, batch number and dates as required for cosmetics.
The important limit is on claims. A cosmetic can say it cleanses, removes excess oil, suits acne-prone skin or is gentle on sensitive skin. It cannot claim to treat, treat or prevent acne or any other skin disease. Once a product makes a treatment claim, it is being presented as a drug, and that is a regulatory problem for the company and for you. Check the label, carton and the company's visual aids before you use them, and keep your own MR training within the same line.
Doctor-recommended or counter sales
These are two different ways of selling the same product. In the doctor channel, the dermatologist recommends your brand, the patient buys it from the chemist nearby, and the repeat sales follow the prescription. Margins are steadier and price matters less, but you need MR visits and samples.
In counter sales, the chemist or cosmetic store sells the product directly. Here the pack design, MRP and the retailer's margin decide everything, and you compete with large consumer brands. Most franchise partners do better starting with doctors and then pushing the same products to counters once the brand is known in the area.
Terms to compare
Look at PTR and MRP for each tube or bottle, the minimum first order, monopoly area, packaging quality (tube, pump or flip-top) and the shelf life left on dispatched stock. Ask for sample-size packs for doctors, as skin type matters and patients like to try before buying a full pack.
Fragrance and texture count more here than with medicines. A cleanser that leaves the skin tight or smells too strong will not be bought twice, however good the formula. Use the samples yourself for a week and ask a few regular users in your family to try them. If the company offers a face wash franchise with a range that feels and smells pleasant, your repeat sales will show it.
Send your requirement
Use the free requirement form on this page to get quotes for a face wash franchise. Write the skin types you want to cover, whether you also need creams, sunscreens and moisturisers, whether you plan to work with dermatologists or counters, your district or state, your expected first order and your start date. Your number is not published. Only companies with a matching range in your area receive it and call you back.
Related pages: Syrups and Ear Drops. Molecules most listed here: Aloe Vera, Neem, Salicylic Acid.