A general physician sees fever, acidity, body pain, cough, infections and weakness all day, every day. A general medicine range is built around exactly that. It is the least glamorous segment in pharma, and also the one where a well-run franchise moves stock most consistently.
Use the filters above to see companies offering a general medicine pharma franchise in your state and city. Below is how to choose what to stock, how to plan field work and how to keep the range tight.
The prescriptions a GP writes every day
Look at any busy GP's prescriptions for a week and the same groups keep coming up:
- Antibiotics: amoxicillin with clavulanic acid, azithromycin, cefixime, cefpodoxime, ofloxacin with ornidazole.
- Antacids and PPIs: pantoprazole, rabeprazole with domperidone, antacid gels.
- Analgesics: paracetamol, aceclofenac combinations, muscle relaxant combinations, pain gels.
- Cough and cold: dry and wet cough syrups, antihistamine and decongestant combinations, montelukast with levocetirizine.
- Vitamins: B-complex, multivitamins, calcium with vitamin D3, iron with folic acid.
These five groups make up the bulk of what moves. ORS, probiotics and a couple of antiemetics are useful additions. Anything beyond that can wait until your doctors ask for it.
Planning MR beats around clinics
General medicine business is won on frequency. A GP meets many MRs from big companies every week. The one who comes regularly, with a sample and a clear reminder, is the one who gets written. Divide your area into beats of 10 to 15 doctors that one MR can cover in a day, and plan to see each doctor at least twice a month.
Map the chemists around each clinic as part of the beat. A prescription that bounces at the counter because the chemist does not stock your brand is lost, and the doctor notices. Visit the chemist on the same day you visit the doctor. Keep a simple sheet for each beat: doctor, products discussed, chemists stocking, last order.
In most towns, mornings before OPD and evening clinic hours work best for doctor calls. Afternoons are for chemists and collections.
Keep samples tied to the beat plan. Give a new product's samples to the same doctor for two or three visits in a row, then follow up with a reminder card. A GP sees so many brands that a single visit is forgotten by the next week.
Keep the list short and moving
New partners often order 80 or 100 products in the first go because the company's list has 300. Most of that stock ages in the godown. Start with 25 to 40 products across the five groups, keep at most two strengths where it matters, and add items only after doctors start asking.
When you compare general medicine pharma franchise offers, look closely at PTR and margin on the top moving molecules, the minimum first order, monopoly area, quality of visual aids and samples, dispatch time and the policy on near-expiry and breakage returns. Margins in this segment are thin because competition is high. Reliable dispatch and a fair return policy count for as much as the percentage on paper.
Review sales every quarter. Products that have not moved in three months should come off your reorder list, however good they looked in the catalogue.
Tell companies what you need
Use the requirement form on this page. Say that you want a general medicine franchise, list the groups you want to start with, your district, how many doctors you can cover, expected first order and start date. The form is free, your number is not shown publicly, and it reaches only companies that cover your range and area.
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