In a children's range, the molecule is only half the decision. A paediatrician choosing between two amoxicillin-clavulanate dry syrups also thinks about which one the child will actually swallow, whether the mother can measure the dose easily, and whether one bottle lasts the full course or forces a second purchase. A pediatric PCD franchise does well or badly on these small details.
Parents stick with what works. If a child takes a syrup without a fight, the mother asks for the same brand next time, sometimes by the colour of the carton. That repeat purchase is what you are building.
Dosage forms that carry a children's range
- Dry syrups: antibiotics such as amoxicillin-clavulanate, cefixime, cefpodoxime and azithromycin, mixed with water before use.
- Drops: paracetamol, multivitamin, vitamin D3 and iron drops, and simethicone-based colic drops for infants.
- Suspensions and syrups: paracetamol, ibuprofen, ondansetron, antihistamines and cough syrups. Some cough and cold combinations carry age restrictions on the label, so check before you promote them for young children.
- Zinc and ORS: zinc dispersible tablets and syrups, and ORS sachets or ready-to-drink packs, which sell in large numbers when diarrhoea cases rise.
Dosing by weight is the doctor's call, not yours. Your job is to make sure the product has the strengths doctors use and comes with a clear measuring cup or dropper.
Taste, pack size and the people who prescribe
Before you sign with a company, ask for samples and check them yourself. Taste the syrups. Try the dropper. See whether the cup markings are easy to read, whether the cap seals properly and whether the dry syrup mixes without lumps. A few mothers you know will tell you more about flavour than any visual aid.
Pack size matters as much. A 30 ml dry syrup may be right for a short course in a small child, while an older child needs 60 ml. Drops in 15 ml and 30 ml suit different ages. A pack that matches the usual course is easier for the doctor to write and cheaper for the parent, and doctors notice when a brand gets this right.
Your prescribers are paediatricians, child clinics and neonatologists at nursing homes. In smaller towns and villages, general practitioners see a large share of children's cases, so do not leave them out. Chemists close to child clinics are worth regular visits, since they often suggest ORS, zinc and drops to parents.
Plan stock around the seasons
Children's sales swing with the weather more than most ranges. The monsoon brings diarrhoea, vomiting and fever, and ORS, zinc, ondansetron, paracetamol and antibiotic dry syrups move fast. Winter brings coughs, colds and chest infections, so cough syrups, antihistamines and antibiotics pick up again. The months in between are slower.
Place your bigger orders a few weeks before each season and keep orders lean in the quiet months. Syrups sitting in a warm godown through a slow summer are the most common source of expiry returns in this range. Dispatch time matters too, because a consignment that arrives late in peak season is a season lost.
When comparing companies, look at PTR and MRP on the fast movers, the minimum first order, monopoly area, samples and product cards, and the expiry and breakage return policy (liquids break in transit). The listing on this page shows each company's product list, and the licence-checked badge marks companies whose licence details were checked.
Send one requirement, get calls from matching companies
Filter the companies above by state or city, or fill in the requirement form on this page. Write the products or dosage forms you want, your district, the first order you have in mind and whether you want to start before the coming monsoon or winter. It is free, your number is not published, and only companies offering a pediatric PCD franchise in your range and area receive it.
Related pages: Ophthalmic PCD Franchise and Generic Medicine PCD Franchise. Molecules most listed here: Clavulanic Acid, Cefpodoxime, Cefixime.
