Thakur Surinder Singh

Thakur Surinder Singh has spent more than 20 years in the Indian pharmaceutical trade, most of it on the marketing side of PCD pharma franchise and third party manufacturing. Over that time he has dealt with distributors, medical representatives, stockists and company owners at every stage — the first enquiry, the first order and the long years of running a franchise after that.

He started writing because the same questions kept coming up. How does monopoly really work in a district? What should you check in a company's licences and WHO-GMP claims? How big should a first order be, and what happens when a product does not move? Most of the answers available online were written to sell a franchise, not to explain one.

On Pharma Franchise Mart he writes and reviews the blog: franchise guides, speciality-wise market notes, manufacturing basics and updates on the rules that affect small pharma businesses. He is also the person behind PharmaFranchiseeIndia.com.

His rule for every article is the same: say what a distributor actually needs to know, in plain words, and leave the sales talk to the companies.