Picking a speciality is the first real decision in pharma franchise, and most people make it the wrong way round. They choose the range that looks most profitable, then go looking for doctors. It works far better the other way: start with the doctors you already know, then pick the speciality that fits them.
This hub lists pharma franchise companies by speciality. Open the category that matches your doctors, filter by state and city, and compare product lists before you speak to anyone.
Three things that should decide your speciality
The doctors you already know. If you spent years as an MR in gynae, start there. Your relationships are worth more than any margin sheet.
Your area. A district town with mostly GPs and BAMS doctors will not support a neuro range. A city with a few large hospitals can support critical care and cardiac.
Your budget. Speciality ranges need fewer doctors but more samples and better trained MRs. General and generic ranges need wider chemist reach and tighter control on credit.
The speciality groups in brief
Here is how the main groups of pharma franchise companies by speciality differ:
- Derma: creams, lotions, soaps, shampoos and cosmeceuticals. Dermatologists plus GPs for fungal infections. Check drug or cosmetic licence for each product.
- Gynae: iron, calcium, progesterone, antenatal and PCOS support. Gynaecologists and maternity homes, who stay loyal once they trust a brand.
- Cardiac and diabetic: antihypertensives, statins, metformin and gliptin combinations. Long-term therapy means repeat purchase every month.
- Ortho: analgesics, calcium, vitamin D3, joint supplements and gels. Orthopaedic surgeons and physiotherapy centres.
- Pediatric: syrups, dry syrups and drops. Flavour, pack size and easy dosing decide what child specialists keep writing.
- Neuro: antiepileptics, neuropathic pain and related products. Few prescribers, high value, and it needs well-trained MRs.
- Critical care: injectable antibiotics, IV PPIs and supportive injectables. Hospital purchase committees, rate contracts and longer credit.
- Gastro: PPIs, prokinetics, probiotics and liver products. Written by gastroenterologists and GPs alike.
- Ophthalmic: eye drops and ointments from sterile plants. Eye surgeons and eye hospitals. Check shelf life after opening.
- Respiratory: montelukast combinations, bronchodilators and cough syrups. Chest physicians, ENT and paediatricians, with a strong winter season.
- Antibiotic: tablets, dry syrups and injections in common molecules. Every doctor writes them, so price competition is sharp.
- Ayurvedic: classical and proprietary medicines, syrups, churna and oils. BAMS doctors and counter sale. Sale-side rules vary by state.
- Nutraceutical: protein powders, multivitamins and probiotics under FSSAI. Label claims are restricted, so promotion needs care.
- General range: what a GP writes daily. The safest start if you have no particular speciality contacts.
- Generic: chemist-led and margin-driven. Less field force, more focus on price, credit and dispatch.
One speciality first, then add
Many partners start with one speciality and a short general list, then add a second speciality once the first is stable. Taking five specialities in the first month spreads your samples and your MRs too thin. Start narrow and grow from what your doctors ask for.
Post one requirement for your speciality
Use the form on this page. Write the speciality, the doctors you cover, your district, expected first order and when you want to start. It is free, your number is not published, and only companies with that speciality range in your area receive it. It is the quickest way to hear from pharma franchise companies by speciality without calling each one yourself.
Related pages: Cardiac & Diabetic PCD Franchise and Respiratory PCD Franchise. Molecules most listed here: Paracetamol, Zinc, Methylcobalamin.
