Multivitamin and multimineral products combine several vitamins and minerals in one tablet, capsule or syrup. They are general nutrition products and form the backbone of most nutraceutical ranges.
Physicians, paediatricians and gynaecologists recommend them, and many chemists sell them across the counter as well. Because the category is broad, a distributor can cover appetite, recovery, children's growth and women's wellness with a single company's range.
Listed formats and added ingredients
Companies here list these products as:
- Syrups and suspensions
- Tablets and capsules
- Oral drops
- Soft gelatin capsules
Added ingredients that appear often are lycopene, ginseng, L-lysine and omega fatty acids. Each changes the positioning, for example lysine for appetite syrups and ginseng for adult energy products.
Points for comparing nutraceutical companies
The supplement market is crowded, so presentation and terms count. Ask how many multivitamin variants the company really keeps in stock. Compare PTR, schemes and margin. Get the monopoly area in writing. Check the licence category on each label, since FSSAI products and drug formulations follow different rules for promotion. Inspect cartons, bottle quality and flavour of syrups. Agree the expiry and return process, and ask what display material and samples come with orders.
Making your own multivitamin brand
Brand owners should send the manufacturer a full ingredient list, the form, pack size and flavour. Decide whether the product will be an FSSAI nutraceutical or a drug formulation, because this changes the plant and labelling needs. Ask for the minimum order per variant and the lead time. Choose packing material such as PET bottle, glass bottle or alu alu strip. Request stability data and batch analysis reports. Keep your FSSAI or drug licence, GST and trademark filing in place before launch.
Label claims need care in this category. Stick to the wording the regulations allow for your licence type, and avoid health promises on cartons or visual aids, since that can create trouble with inspectors later.
Related pages: Nutraceutical PCD Franchise and all molecules A to Z. Often combined with: Lycopene, Ginseng, L-Lysine.